Emails are one of the widely used communication tools today. We not only send emails to our loved ones, but also to our bosses. However, there’s another way to use this tool – email marketing.
Whenever we open our email accounts, we often receive email campaigns. Like any other ads, it entices the recipient to buy products or services from them. What makes it different is that these campaigns are trackable. You wouldn’t know that someone has been tracking your activities once you receive it.
It might be a scary thought, but you shouldn’t be. Though someone is following your actions upon receiving the message, it won’t do any harm from you. Their only purpose is to help email marketers track their campaigns. They want to inform their users regarding the productivity of the ad. That way, they can change their strategy if the scheme doesn’t give positive results.
There are many email tracking software providers on the market. But before you get the right software for your business, you have to read this article first. This blog will tell you what you need to know about email tracking. Furthermore, it will discuss how this tool will benefit your business.
So without further ado, let’s begin the discussion!
What Is Email Tracking?
Email tracking is a service that notifies the marketer regarding his or her email campaign. It gives a report to the sender and tells that person if someone opens or previews the message. When a user delivers a message to customers; he can request a receipt from them. Consequently, recipients need to oblige with their demands.
On the email campaign tracking software’s part, it doesn’t depend on the cooperation of the receiver. The tool automatically delivers a notification and posts it on the tracker. Some platforms wordlessly return the read receipts. Others place a note at the bottom part of the email, telling that someone sent a receipt.
The receipt shows the date and time of the client’s interaction with the email. It also indicates the reading duration and the location of the recipient.
2 Methods of Email Tracking
There are two methods of email tracking. Both provide similar benefits and purposes. Their only difference is the way they track email interactions.
The first system involves installing an email tracing software. This app can be a plug-in for an email website. It can also be a program that remains in the setting for other email clients.
In this tracking method, you can only get the unique .gif names from the server. However, this system doesn’t work when the Internet surfer is the email recipient.
The second method is by tracking the email through the app server. In this system, the sender embeds a unique code to the address. Unlike the previous system, it can be done by any email client, address, and web browser. For instance, the sender could change the email address from “[email protected]” to “[email protected]”. When an action occurs, the report goes to the tracker’s server.
How to Track an Email
There are different ways to track emails. It depends on the method you’re using. But for the sake of this article, we will discuss the traditional way of tracking emails. Below are the steps for sending and tracking emails.
Install an email tracking app. First of all, you need to install an email marketing tracking software. There are many email trackers that you can choose. Before you install them on your computer or browser, you have to read some reviews of email tracking software. These articles will tell you what you can get from the application.
Once you’ve chosen the software that you want, you need to install them on your computer. Follow the instructions to ensure you get the most out of it.
Compose an email. Start composing your message. Make sure the content is enticing. Otherwise, recipients won’t open the message.
However, creating an email campaign is not an easy task. If you don’t know what you need to put in the message; you can use the viewer’s profile. This tool provides the personal information of the recipient. You can use it to get an idea of how you will create the campaign.
Check the “Track Email” box. Before sending the campaign to a group of clients, check the “Track Email” box first. Otherwise, the software won’t trace the recipient’s interaction with the message.
Get notifications. When you start sending the email, it’s where the application takes into action. When someone views the message or clicks the link on the email, the software sends you a notification. That way, you’ll know in an instant how many people opened your mail.
Is Email Tracking Safe?
Many people are worried about how the system works. For clients, they feel like naked because someone could see their personal information without their information. They are afraid that someone would use it for evil purposes.
As for email marketers, they worry about the law. Would they break a law if they track someone’s activities? For these reasons, people are a bit hesitant about using this software.
The truth is, email tracking is safe for both email senders and recipients. Most of the business email tracking software applications are now CAN-SPAM compliant. It’s an act that protects the recipients from spam senders.
Generally speaking, spam messages affect both senders and receivers of the email. Once you’ve opened the message, it could crash your computer, resulting in data loss. Consequently, you could lose thousands of dollars for your business.
Apart from that, it would affect the functionality of your desktop. If the message has a virus, and it gets into your system, there’s no other way to remove it except to reformat it.
However, if you use an email tracking software, you don’t have to deal with spam messages. It ensures every message will go to the email inbox and not to the spam folder. With this software, you can improve your business productivity and protect your firm and the recipient from viruses.
Apart from that, the developer of this software follows the law. Due to corporate scandals, Congress created a law for business transparency. However, this act leads to numerous expenses and problems on the business people’s part. But with the help of the best email tracking software, you can obey the law without a problem.
Benefits of Email Tracking
Email tracking offers numerous benefits to businesses. Here are some of them.
Cash flow is the firm’s lifeblood. Without it, companies wouldn’t be able to survive. However, there are times when you can’t get the payment on time. Consequently, you spend more money than what you earn.
But if you use this software, you can reduce the cost of your business. It’s because it helps you get the money quicker.
Save Money on Post and Print Costs
Before email system arrived, marketers used to print out their campaigns and spread them to customers. Not only did it cost so much time but money too.
When email system came in, everything has changed. Entrepreneurs only need to send the campaign to their target market. Moreover, they can track their ads without worries. No wonder why salespeople use this tool as part of their marketing strategy.
Any conflict costs time, and if a lawyer is involved, it means you need to spend more money. Most of the legal suits are litigation cases. It revolves around gossips and conversations. If you track your communication with your clients, you can stay away from legal disputes.
Making a follow-up call is a waste of time. However, entrepreneurs need to do it to ensure they received the message. With this software, you don’t need to give the client a call. It tracks every interaction they made with the message. Moreover, it informs you if they got and opened the email.
Since you know that someone opened and viewed the message, you can think of another step faster. This benefit can lead to competitive advantages. You can make a new strategy that will convince your clients more.
These are the benefits that you get from email tracking. With this software, you can reach success with just a few mouse clicks.
There are many tracking packages out there. They claim that they are the best email tracking software. It could be true; however, it’s best if you read some reviews of email tracking software. These write-ups will tell you what you need to know about the product, from its features to cons and pros.
However, you should not rely on a single review alone. Make sure you read at least three reviews before getting the software.
Lastly, you must check the source of the article. Make sure it comes from a reliable website. Otherwise, you might get the wrong information.
There are several review sites out there. However, if you want to read fair email management software reviews, then you should visit the CrowdReviews’ website. It not only lists various email tracking products. It also helps you find the right software for your business.
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