Published October 07th, 2016 by

5 Things To Look For When Hiring an SEO Company

5 Things To Look For When Hiring an SEO Company

Search Engine Optimization (SEO) is necessary if you want to promote your company website. The higher the ranking you have in search engines, the better the chance of you getting more visitors for your website. SEO companies can help you increase your SEO rank. Not only that, they provide benefits to their client, which will be discussed in this article.

How can you increase your SEO rank?

They usually use three methods in increasing SEO rankings.

  1. Optimize the website; making it ranks higher than the rest to get more traffic.
  2. You can purchase pay per click (PPC) or utilize advertising with paid search, such as Google AdWords.
  3. Get an SEO company to do it for you.

If you want an efficient and faster way of increasing your rankings, hire one of the top SEO companies that is already tried and tested in the business. If you want to know more about how to increase your SEO rank, you can read Bit rebels Info graphic of improving SEO rankings or Search Engine land’s article in improving SEO rankings.

How can it help your business?

How does SEO helps businesses? You can benefit a lot in getting an SEO for your business. This includes:

  1. Save money, time and resources. SEO helps you cut costs and save time. It uses the right resources to do the job right, just make sure that you chose the right SEO that is expert in understanding your needs.
  2. Effective online marketing strategy. Having a sound strategy in your online marketing will make sure that you always cover any business opportunities to come your way.
  3. Having a user-friendly and functional website. The main purpose of SEO is to generate more visitors that can generate potential customers. If they are unimpressed by your website, chances are they will be disappointed and will not continue further. Having a functional and user-friendly website can gather more prospective leads and sales.
  4. Have a chance of new business opportunities. Using SEO is one way of finding new business opportunities.
  5. Better customer service. SEO helps you understand your customers’ needs and wants. You can predict what your customers want based on the information you’ve collected.

These are just some of the things you can get from using SEO. SEO companies should be pros in getting potential visitors for your website when they use search engines.

Steps in Looking for SEO Company

Just because an SEO at the surface seems to be the most ideal candidate that you can use, you still need to see if they can get the job done quickly and efficiently. Finding the right SEO agency may be difficult at first, but with the following steps, you are guided in the research process:

  1. Write down what your company needs. SEO is a broad topic;you have to make your goals very specific. Write down the tasks and goals your company is aiming for. Do you want to focus on increasing your rankings or sales? How about your leads?Is there a competent leader to effectively lead the sales team? You have to measure your success to know what other areas you need to focus on and make sure all lines of communication is open for those included in the team.
  2. Research case studies and read references. Research to see if they are able to get the job done. Discover what they have done with their previous clients and see if they’ve completed the job successfully. If they all produce good results, it’s a good indicator that you’re in good hands.
  3. Privately consult potential candidates one by one. Most of the time, SEO companies offer free and quick consultation to asses you on your needs, budget and more. Before the consultation ends, they will provide you list of their rates and features. However, before engaging with the company, compare them first to other potential competitors. To make your research faster, check other SEO providers from the top SEO companies listed at com.
  4. Have a conversation with them. Talk to them about your plans and ask them what they can do. Inquire the history of their company, what their successful client stories are, and how they overcame obstacles along the way. It’s a great way to check on their background without making them feel defensive and give you insights on how they work. Check on their creativity and innovation on how they answer about their experiences in SEO.

5 Basic Things to Look for in an SEO

Use these tips when looking for an SEO to help you choose the right SEO services for your business.

1. Length of experience in the SEO industry. The company should have the experience, knowledge and skills for SEO. The more experienced they are, the more likely they can manage challenging situations and improve on them.
2. Case studies, feed backs and success stories from previous customers. What better way to know if an SEO is one of the best or can do what they promise? Reading encouraging case studies, success stories and positive feedback is a good indicator of what an SEO has to offer.
3. The company’s reputation. Knowing how a company operates and what their reputation is as a business is the key indicator on what others think of the company. They should be professional in their methods and not be involved in any thing illegal because it can be harmful in your reputation as well. Ask questions on their best practices and see if their business objectives can help you.
4. What they offer. Aside from SEO itself, a company should provide anything that can help you in your search marketing strategies. They will find ways to improve their services and innovate. They should have a progress report of what they do in a regular basis and make sure your SEO campaigns are successful.

Refrain from going to companies that promise great deal but seems too unrealistic. Don’t get attracted to companies that can put you in the number one spot immediately because it takes dedication and time to put you even on the first page rankings.
5. Those that practice “Black hat” practices. These companies are considered as “illegitimate or fake” companies because they use illegal practices, such as hacking to give you immediate and near-to-impossible results. You should know how they work and what methods they use.

These are just the common things you should look for in an SEO company. You may have a different priority on your SEO so it’s best if you find one that matches your business goals. They should also have a customer support that is reachable anytime so if you have any issues or concerns, you can contact them easily.Read more SEO company reviews at to get started on your SEO search now.

Aside from knowing what features your SEO firm offers you, you would need to know how these services work. Don’t be shy to ask questions on what and how they do work. SEO should explain what their strategy is and how it works for you and see if it’s aligned with your strategies too and if it is practical, reasonable and achievable.

Most of the time, businesses hire an SEO without knowing what they do. They don’t ask any questions and become disappointed when it doesn’t meet their expectations. Always do some research and ask questions about what they do to give you a feel of how they work. Avoid SEO that only want to take your money and give ineffective or poor quality of work. If you want to search for the one that can help your company grow, read more about SEO company reviews at

John Tovar

John specializes in the creation and planning of business-centric mobile applications and mobile website design and development.

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