Until recently, I always used a laptop for my online shopping bouts but now I don’t want to look any further than my phone. Mobile apps look/work better, it is easily accessible and they’re so portable. E-Commerce giants understood this behavior and started getting more mobile-friendly. Technology has changed the way businesses work and keeping up with emerging tech trends will only create more opportunities. As an e-Commerce brand, you need to catch up with these trends not only to explore un-touched terrains but also to best compete.
Modern customers shop differently and evolve with every passing year. Complied below are a set of tech trends that shoppers of 2017 are loving and looking forward to.
An Omni-channel experience
A new way of thinking and marketing has begun. Online stores are now going all out with their marketing strategies and providing shoppers with an Omni-channel experience. Which means giving your customers a continuous and universal shopping experience regardless of device, brands or formats. Let’s take Sephora for example – their “My beauty bag” program allows their customers to shop online through their mobile app or website, create and manage shopping lists to complement their in-store experience, manage purchase history and rewards, etc. Your shopper will not look any further when provided with such a rich customer experience. 2017 is definitely seeing more e-Commerce brands opening brick and mortar stores thereby encouraging a deeper customer relationship.
Did you know that by the beginning of 2017, Amazon has sold over 11 million Echo devices throughout the world? Voice controlled commerce is the future of online shopping and is only getting better. According to a survey, 19% shoppers have already shopped using voice controlled device and 33% plan to do so in the next year. Virtual assistants like Alexa and Siri are already making it big out there. Small and medium sized e-Commerce brands need to take note and leverage this trending technology to the fullest.
Some celebrated fashion-brands are now taking on shoppable videos. Not just to showcase their products but allow customers to shop from the video. Ted baker, a US based fashion brand had launched its first shoppable video late 2016 on their website. Even Marks and Spencers have had their denim collection on a shoppable video, which worked out pretty well for them. Videos are a great way of content marketing as it gets a lot of attention from consumers. Letting you shop directly from the video is like the icing on the cake.
Same-Day deliveries and Free Shipping
A recent survey on consumer behavior suggests that 44% of consumer abandon their shopping carts if the shipping rates are too high or the delivery takes too long. The Express era has begun – we want everything fast and cheap. Consumers are comparing online shopping with brick and mortar stores and expect the convenience of same-day deliveries. Online retailers should work on providing their consumers with an online shopping experience embodying all the benefits of a physical store.
The next big thing in content marketing is User-generated content. Consumers trust other consumers more than you. According to a survey conducted by Bright Local for 2016, 84% of users trust online reviews as much as they trust a recommendation from a known person. People will trust a brand more when they have seen or heard positive reviews about them. E-commerce retailers depends intensely on positive user reviews, social media shares and recommendations.
Customer acquisition and retention are the two main fragments of any business strategy. Technology has changed the way we do business. There are about 25 million e-Commerce companies around the world and to survive in this highly competitive market, you will need to keep up with the latest tech trends.