Call tracking systems record the information from incoming telephone calls with clients in order to use it for better sales forecasts and marketing strategies. This technology allows the tracking of calls in order to improve advertising. Call tracking tools also measure the behavior of callers and clients in order to single out aspects of the company where improvements have to be made.
Top call tracking tools can help even the most experienced marketers maximize their business opportunities and expand their existing markets. Call tracking software for your business will definitely measure the impact of the effort that your company has put in for marketing especially when it comes to lead generation and sales. With the best call tracking software, you can easily find out which of your ads have provided the best ROI for your business.
All call tracking tool reviews agree that call tracking systems also allow businesses to instantly create local or toll-free numbers that can be accessed through a click of a button. Call tracking tools also make it possible for you to assign nicknames or labels to these numbers for easy search and tracking. Nonetheless, there are five questions that you need to ask before you try to invest your money on any ideal call tracking software that is suitable for your business.
Is call tracking aligned with your goals?
One thing that you have to remember all the time is that your call tracking software must serve your needs and must therefore be aligned to fulfill your short and long-term goals. Short-term goals are those that may include getting a referral source for a phone lead that you recently posted on social media. Long-term goals on the other hand might include boosting the market ROI by as much as 20% after a specified period of time. Thus, the call tracking solution for your business must be one that should give you the necessary data to meet not only short term but especially long-term goals that are vital to company growth.
You must also try to find a call tracking solution that you can use to align sales and marketing. These call tracking solutions can actually help make a significant connection between Sales and Marketing teams. Call tracking software is a type of customer relationship management tool. CRM-based tools can actually instantly make the sales representative view the caller’s marketing referral source. Moreover, these tools can provide marketers on-the-spot real time feedback regarding lead quality. Thus, through the call tracking tools and other CRM tools, marketers and sales representatives can actually work together to achieve their desired ROI.
Your goal is for your business to grow. You cannot be forever contented with basic call tracking now. While a basic call tracking website will at least help you with the preliminary insights into how much you should spend on advertising in order that it should align with your current budget for marketing. However, sooner or later, as your business continually grows, you will need a call tracking software that has scalable features. This type of call tracking software naturally will serve whatever purpose you have in mind as it continually adjusts itself to your needs.
Additionally, your call tracking software must be able to track calls for all types of campaigns. This allows you to be able to track calls through for whatever purpose you have, whether it is online or offline marketing. The point is that with a versatile form of call tracking software, your business can grow as you expect it. Moreover, you want a call tracking system that can grow as your business does.
How strong are your reporting requirements?
One of the most important qualities of a good call tracking tool is that it specifically targets good reporting requirements. You should ask what level of insight you will need and which of the search engine drives the most number of calls. Moreover, you should be able to determine which paid and organic keywords can actually deliver the most calls. You should also try to determine which AdWords campaigns can bring about the best and highest ROI. It is important to determine these specifics in order to ensure that the call tracking software you have for your business will have the reporting requirements that you expect.
You should be able to exactly know how data should be reported in your call tracking software. The most important consideration is that you want data to be reported in such a way that is very convenient to you. You might want to have access to it through emails or through a dashboard, so your call tracking software must be able to offer you the best way possible. Your call tracking software should also be able to bring you the information that you want. With it you should be able to customize the reports so that you can get what is most important to you in the easiest way possible.
When it comes to reporting requirements, there is also a need for you to make sure that your call tracking software offers good call recording features. Call recording is essential when it comes to sales, training and customer service. If your vendor does not offer call recording, then you really have to leave the offer.
With call recording features, you can easily identify which particular leads can actually turn into sales fast and which particular campaigns can actually help generate these leads. If you have this feature in your call tracking software, it will be easy for you to determine where you will put your money, and how you will train your sales staff to recognize and capitalize using the leads. Recording inbound and outbound calls can also definitely improve customer service.
You should also purchase call tracking software that will allow you to access call tracking data easily. There is no benefit to you at all if you cannot access all the necessary data. Thus, you should make sure that you can customize how exactly you want to access data through your call tracking tool, whether it should be by email or through a useful dashboard.
You should also try to find out if you can get fresh data with your call tracking tool. Always keep in mind that old information is bad information. Thus, you have to make sure that your call tracking software can provide continuous, real time call reporting. Up-to-date information is crucial if you have to make relevant decisions.
Do you track ROI from online ads or offline ads?
Before making your initial purchase of a call tracking tool, you should make sure that the software can track ROI from online ads or offline adds or both, depending on your needs and wants. You should ask yourself where you should invest your advertising money? Should you buy radio time or should you run AdWords campaigns? You should be able to know exactly how you should go about this with your call tracking software or whether this feature is present in it or not.
You should also try to make sure that your call tracking software can create inbound marketing content online or offline, whichever you want. Thus, before investing in a good call tracking tool for your business needs, you should make sure that the system will allow you to track marketing progress. Otherwise, you will not be able to drive the desired ROI for your business.
How much training is needed to use the system?
Reviews of call tracking software show that one of the most important things that you have to consider before purchasing your call tracking software is whether or not your vendor can provide you with adequate training to use the system.
It is a fact that due to their busyness, marketers do not have time to spend even a few hours provisioning call tracking numbers. Thus, it is necessary that you find a solution to make this step not only quick and easy but almost effortless. Your call tracking software should therefore be able to conveniently provision large quantities of call tracking numbers. This is particularly important whenever you are looking to track lots of keywords all at once. However, even if you are not doing this, associating the call tracking numbers with your CRM tools should end up as a quick process.
In case your business call tracking application goes down, then you must make sure that your vendor will provide the necessary help right away. Moreover, check whether the website that uses call tracking software will need a JavaScript snipped as a replacement for the hard-coded phone number. If this is the case, then be careful because there is some risk that the number will not appear whenever there is an issue on the side of the vendor. Therefore, make sure that the script provided by your call tracking software allows you to keep the call tracking phone number hard-coded.
Do you need routing capabilities?
Your call tracking software must have all the routing capabilities needed to channel calls to sales representatives. This feature must also include even entire groups of sales representatives that are based on the caller’s referral source. The main advantage of this feature is that it can definitely reduce a caller’s hold time as well as it can help provide prospects the route to the right representative. Thus, if intelligent call routing can improve your business in whatever way, be sure to find out if it has routing capabilities.
Moreover, the best call tracking tool can actually serve as your call management system. This means that your vendor should be able to instruct you on how to handle multiple phones at the same time. Your calls should also be capable of being routed to the office during the day and to the answering service during non-working hours and holidays. Moreover, make sure that your call tracking software should be able to integrate call routing with a VoIP system in case you have one.
If you have the right call tracking software for your business, then you will be able to track ROI through your ads, you can align marketing with your goals, you can customize reporting requirements, you can easily route calls, and you can avail of training from your provider. All these are necessary in order to take your business to the next level. Check out the latest call tracking software at CrowdReviews.com for all your software needs.
Keith Moore
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