Google is the go-to site to search for information. This well-loved search engine started in 1996. Since then, people visit the page whenever they look for something by simply typing the keywords they look for and tick the “search” button.
As the years go by, the use of this search engine site has changed. It offers more than just a search engine.It has social media features such as Google Plus, a Google Drive for saving and creating documents online. Of course, there is YouTube where you can watch, communicate, and share videos.
Moreover, Google is not only for this. It is an avenue where you can advertise your business by means of numerous internet-marketing strategies. However, if you want to improve your web traffic and page ranking, then PPC advertising is the best choice.
PPC or paid search marketing is one of the productive ways to promote a business. However, you may lose a lot of money if done in the wrong way. To avoid this problem, you must use a PPC bid management tool.
In this post, you will learn the benefits of this tool. You will learn different bidding strategies that are suitable with Google’s paid search service – Google AdWords. You will also know how a PPC bid management approach works.
What Is PPC Bid Management and How Does It Work?
As mentioned earlier, pay per click advertising is one of the productive ways in promoting a business online. This involves bidding, where advertisers bid on keywords they think are the most popular search terms.
This is not easy and you can’t just place bids on any keywords you want. You have to analyze which gets the highest searches, which is usually done manually. However, PPC management tools will help you compare keywords by just typing the product or service you offer in the search box and get the results.
Once you’ve chosen your keywords, you need to place them on the text ads of your banner. That way, the ad will appear whenever a user uses your search term.
When making a banner, make sure it matches the content of the ad and the landing page so that your viewers will have an idea of what you are offering. This eliminates junk leads and a web traffic that doesn’t convert into sales. Hence, you have to be specific with your keywords to target those who want to get your products or services.
Now that you know how bid management works,let us discuss its benefits. First is that it helps you track your campaigns. Since you’re paying the host for every click you receive, you will know which ad is the most productive. It also improves your web ranking. Although link building enhances your status, paid search marketing increases your position quicker.
Benefits of Using PPC Bid Management Tools
You already know the purpose of bid management tools, but why should you use this software? This tool gives you greater control over your ads where you can do random tests on your campaigns and you have the power to choose a keyword of your choice.
This tool is also efficient and reliable, which every marketer needs — saves time, allowing you to do other important things.
Lastly, it highlights analysis and reports that will give you insights to pick a group of keywords that generate organic traffic to your website.
5 PPC Bidding Strategies That You May Use
When paid search bidding was just starting, advertisers could only choose between a manual and an automated CPC. But, as the years went by, the bidding strategies have changed giving options of techniques that you can choose. Below are the five bidding methods that work best on Google AdWords.
1 – Manual CPC
Manual CPC the oldest form of AdWords bid management that focuses on generating web traffic. Users control their bidding strategy and choose the amount and keywords they want to use.
Technically, AdWords initiate the bidding. It is just called “manual” since you are the one who will change its settings.
2 – Automatic CPC
Like the manual setting, automatic CPC lets you concentrate on driving traffic to your site by controlling your bidding. This is done by setting the tool and your daily budget. By then, AdWords automatically change your bids if it sees a term that gets the most clicks.
Though it adjusts your bids, it doesn’t mean that you have to spend all your money in picking a keyword. You can set a bid limit so will not exceed from your allotted budget. You just have to gauge much you’re willing to spend for your keywords.
3 – Enhanced CPC
This setting is perfect for those who concentrate on conversions. It has tracking feature that monitors the turn rate of the keyword by enabling the conversion tracking setting. It will help AdWords to raise or drop your bids based on the conversion ratings.
4 – CPA Bidding
Also known as the conversion optimizer, CPA bidding concentrates on conversions at a particular cost-per-acquisition. Marketers, who target a definite CPA, must reach 15 conversions in a month to use this setting. Progress history will help the AdWords to predict future turns.
Conversion optimizer has its bidding adjustments.You can’t integrate it with the current pay per click software. It doesn’t display bids, even if you enable the bid adjustment optimizer.
CPA bidding comes in two advanced options: the target CPA and the max CPA. The former refers to the average CPA you are willing to pay,while the latter is the maximum rate per conversion. However, Google terminated this option two years ago.
If you aim to increase conversions, Google recommends this bidding strategy. Not only will your bids adjust according to the turn rates, it will also ensure that leads will turn into sales.
5 – Flexible Bidding
Flexible bidding is the latest bidding method that enables programmed bidding strategies to be more flexible and customized. This is ideal for ad groups, campaigns and keywords.
Compared to CPA and enhanced CPC, flexible bidding provides more options to users. It allows mix and matching bid regulations across ad groups and campaigns. It also creates compelling paid search ad that will increase traffic and improve conversions.
There are five types of flexible bidding techniques. First is to maximize clicks, which is the pioneer version of the automated CPC bidding. The second type is the CPA bidding. Although, similar to a conversion optimizer,it concentrates on the turn rating of keywords. The only difference is that this is more flexible than the other CPA-bidding strategy. Third is the enhanced-CPC, which is more flexible than the previous enhanced-CPC method. Fourth is the search page location. It focuses on the position of the ad to target the first page of the search engine. It doesn’t specify the ranking of your campaign but you’ll be surprised by its status once your banner goes live. Last is the ROAS or the return on ad spend, which ic similar to CPA bidding that predicts future turns and costs based on conversion values.
To target ROAS, you need to make 30 conversions within a month. It’s quite impossible if you’re still new in the business, however, with top PPC bid management tools, you can even reach more than 30 conversions in no time.
You can use these five bidding methods for your paid ads. Nevertheless,you have to pick the most reliable paid search software available in the market. Read reviews of PPC bid management tools first before engaging into something.
Get a dependable PPC tool today! Visit CrowdReviews.com and read their PPC bid management software reviews.
Jeev Trika
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