The marketing elements for any business are more important than ever in the digital age. Digital presence can make or break a business now that users rely on social media for customer service inquiries and SEO/PPC Ads are being reported to be at least 39% more effective than traditional print ads (source) as of 2015. Handing over your digital voice isn’t an easy task, but often a necessary one for growth. Here are three of the top signs that it’s time to find a digital marketing agency to take care of your digital presence.
When your digital marketing tactics are the last thing on your to-do list every day, it’s time to consider hiring an agency. Effective digital marketing takes strategy, implementation, and analytics to be successful. Years ago when business owners discovered the term ‘Intern’et Marketing, the only word that really stuck out to them was ‘Intern.’
The times have changed, and any business owner knows that they must adapt to survive the modern state of commerce. The importance of your company’s digital presence is too important to hand over to an inexperienced 18-year-old just because it’s cheaper and they know how to send a tweet. It’s a similar scenario to taking a hammer to your tooth to get rid of a cavity. It might be a cost effective solution, but it doesn’t really fix the problem, and will most likely cause more down the line. You need the practice of an experienced professional to solve the issue, and prepare you for success.
If you really want to make digital marketing work effectively for your business, you’ll have to go to an expert. When you’re not sure where to start and budget is an issue, ask about the company’s digital audit packages. The team will take a look at your entire digital presence and provide a detailed report featuring strengths, weaknesses, areas of opportunity, and even insight into what your competitors are doing through the various digital marketing methods available. From there you can start with one area, and as the ROI rolls in, grow your strategy to other areas of opportunity.
The LinkedIn Technology marketing community recently reported that 72% of marketers admit that they don’t have a content strategy in place (source), and 80% of B2B marketers reported the same weakness in the marketing strategies in another report conducted this year (source). The foundation of digital marketing is the content strategy, because that is where your digital voice is developed and how you keep a consistent message throughout your company’s digital footprint. Consumers rely on content research to make their buying decisions, especially in the B2B market (51%). (source)
Providing an inconsistent presence hurts your company’s digital credibility which is a crucial factor in encouraging leads to learn more about your business.
Signs of Inconsistent Tactics
- Repurposing Outdated Content
- Long Periods of Time Without Posting Updates
- Not Updating Digital Ads on a Regular Basis
- Lack of Consistent Voice Across Digital Platforms
- Failure to Show Current Industry Knowledge
Hiring a digital marketing agency comes with the perks of having experts that understand a variety of digital landscapes, and can take the necessary time to personalize this data to align your marketing strategy with the habits of your target audience.
Current Practices Aren’t Working
We live in a digital age, and if your company isn’t seeing any ROI from their digital marketing – then it’s time to call get some help. Hubspot reported that content marketing produced 3 times more leads in 2015 than offline sources. At least 75% of marketers are planning to increase their content based marketing strategies (source), which is evidence that this can work for your business too!
The key to digital marketing is taking the time to understand what is most important to your target audience online, and how to make that work for your business. There isn’t a one size fits all strategy to follow, and creating a customized plan and seeing it through can take more time and money in the initial stages then your company may be able to afford.
Outsourcing your digital marketing to an established team of experts can allow you to see a bigger ROI in a much shorter time frame then doing so internally.
Key Reasons to Outsource Digital Marketing to a Marketing Agency
- Cheaper Than Hiring an Internal Team – Cost of Benefits, Onboarding, etc…
- Comes With Experience With Target Market and Appropriate Channels
- Faster Process to Get Your Brand on the Right Track
- Longevity of Relationship Outlast Individual Employees That May Leave
- Saves Your Current Employees Time – Making Them More Effective and Productive
- Knowledge of Latest Practices
- Access to the Best Technology and Tools to Increase Effectiveness of Strategies
The process of outsourcing can be intimidating at first, but when you find the right team you can rest at ease knowing your brand is in good hands. The best teams will respect your brand and treat your business as their own, while providing honest insight and suggestions to help your business grow in the rapidly expanding digital marketing realm.
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- 3 Signs That It’s Time to Outsource Your Digital Marketing - July 26, 2016