Analytics play a significant role in developing powerful online marketing ads. These techniques use practices that analyze, measure, and manage marketing performance to improve its effectiveness and increase your ROI. There are several tools that you can use to implement these practices on your campaigns. Despite their purposes, you still have a small grasp of conversion and leads since they don’t track phone calls.
Call tracking is the key ingredient in marketing analytics. It allows advertisers to reduce blind spots in marketing and provides better understanding by analyzing which tactics are generating more calls and sales. With the use of the best call tracking software, you’ll get a better perspective on your customer’s behavior and reach your target market with ease.
There are three main features of a call tracking software. Before we discuss its features and purposes, let’s find out how call recording, one of the main features of call tracking, helps in knowing your customers.
Benefits of Call Recording in Knowing the Customers
Though you may have an idea of who your clients are, call tracking provides additional information and insights about your customers, helping you to understand your target audience better.
Apart from that, there are other benefits that you can get from a phone call tracking software. It’s pretty obvious, but one of the advantages of this tracking tool is it allows you to communicate and listen to your customers. Through call recording, you can determine whether or not your service is efficient and identify areas that need improvement. Moreover, you can get good leads and recognize callers who need more attention than others so you can turn them into one of your loyal customers.
Furthermore, this feature lets you listen to your staff whenever they’re talking to one of your callers. By listening to their conversation, you can analyze their performance and improve their tactics and turn their phone calls into leads.
Lastly, call tracking and recording software give you a full grasp of where you should put all your efforts whether you spend it on your assets, your employees, or even on your product development. Whatever you choose, call recording can help exceed your business’ expectation and reach success.
Is call tracking for everyone?
Many people are wondering if they can use the call tracking software in their business. Honestly, there are certain situations where you can’t use this application. For instance, if you own a start-up business, it’s best if you don’t use this program.
Another situation where using this tool is not applicable is if you’re a private tutor. Most likely, your student lives in your area, so there’s no need to look for the best call tracking software.
Those businesses that need to use this app are legal firms, dental clinics, hotels, automotive industries, and technological companies. These services need to use call tracking since they receive several calls each day.
Features and Benefits of Call Tracking
Apart from call recording, call tracking offers outstanding features that will benefit your business and your marketing campaign. Some of these are campaign level tracking, keyword level tracking, and multi-channel attribution tracking. All these features help in analyzing and examining your marketing strategies and see the connection between your marketing tactics and results. Through these practices, you can follow your marketing actions and identify which parts deliver success to your company.
To explain it further, we will discuss each call tracking feature separately. We will talk about how they can improve your plans for your business and optimize your marketing campaign.
1. Campaign Level Tracking
Campaign level tracking is one of the distinct features of the analytic call tracking software. It lets you see which strategy is giving the biggest conversions. This feature has a call analytics dashboard where you can see your data from your phone calls. With this tracking feature, you can measure your online efforts and success, even if you use the old way of marketing.
Campaign level tracking analyzes both online and offline marketing strategies. Hence, it can track different kinds of marketing campaigns, such as post ads, radio and TV commercials, PPC ads, and social media marketing. Through this feature, it will be easier for you to reach success and to identify which ads give the best results.
2. Keyword Level Tracking
Keyword level tracking is another feature of a call phone tracking software. Compared to the first feature, this one lets you see keywords that drive more calls and conversions, helping your PPC ads to reach success.
So how does the keyword level tracking work? Your business has a pond of phone numbers of your callers, which are different to the one you use in your company. When a person finds your ad on the Internet and is interested in the things that you offer, that customer will surely get the number on the landing page and start dialing the digits. Your phone will ring, and you’ll know in an instant which keyword and source the caller used. Once the conversation is complete, that number is free to take up another call.
The benefit is pretty obvious. Through keyword level tracking, you’ll know in an instant which schemes need improvement, and which marketing strategies are working.
3. Multi-Channel Attribution Tracking
Most consumers use several ways to communicate with your business. Unfortunately, it’s hard to track your customers’ journey from beginning to end. With multi-channel attribution tracking, you can follow their course and identify which channels drive to offline phone call conversions.
Let’s use an example to explain it further. Let’s say one of your customers saw your ads on Google AdWords. They clicked on the campaign, browsed your page, and thenwent offline the next day. After a few days, they remembered your website, so they revisited your site again, but this time, they used a search engine to find your page or typed the URL in the web address box. However, they went offline again, and then a few days after leaving your site, they gave you a call after you retargeted them through a paid campaign.
With this behavior, it would be hard to determine which channel the customer used, and without multi-channel attribution tracking, the only thing you will see is the first channel where your consumer had a glimpse of your campaign, in this example Google AdWords. Call center tracking software, that has a multi-channel tracking feature, lets you see the entire cycle of your callers before giving you a call. Moreover, it identifies and analyzes the online advertising channels that lead to offline phone conversations and convert them into leads. You can use this piece of information to improve your marketing strategy and to make a quick but wise decision in the future because of the reports.
While these features give great insights to experienced, data-driven advertisers, you need to remember that they’re not perfect for everyone, no matter what other reviews of call tracking software have to say. For entrepreneurs who have no experience in marketing analytics, getting a free call tracking software is still not ideal. It will make things more complicated as it is now.
If you’re running an online shop, you also don’t need to get this software. It’s because apart from sales, you’re also getting returns from clicks, not phone calls. Hence, it’s crucial to ask yourself whether or not you need this program in your business.
There are several computer manufacturers dedicated to producing and selling reliable tracking software. If you think your business needs this program, you need to choose a call tracking tool that fits your needs. When selecting a brand of tracking software, you need to look for a vendor.
There are three things you need to ask the seller when buying their products. First, you need to know if it can perform call tracking to all types of marketing campaigns. It’s crucial to choose an application that tracks multiple marketing strategies, so you can track your ad whatever technique you’re using.
Another thing that you should ask is if the product can give you fresh updates. It’s important to keep your data updated, especially if you keep receiving calls almost every minute. Thus, you need to check its speed to ensure that every phone call you receive is in the data.
Lastly, you need to know how easy it is to access your call tracking data. In this part, you should never ask the seller as they would tell you that you won’t have a difficult time to get access to your data, even if it’s hard as it’s their way of enticing people to buy their products. Thus, you must choose a software that offers free trial or refund so you can return them if you don’t like the product.
However, if you’re too shy to ask the seller, you can go to the CrowdReviews website. The site gives a list of products reviewed by real consumers, as well as call tracking software reviews. With this page, you’ll find a tracking tool that fits your business.
Keith Moore
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