Emails are one of the widely used tools on the Internet. It allows users to send letters and valuable documents with ease. For this reason, businesses use it as their part of their marketing strategy.
There are several benefits that you can get from this approach. For one, it doesn’t cost much. You only need to spend a few bucks to make an email campaign. Otherwise, you can do it for free if you do the ad by yourself.
Another benefit is you can send those campaigns to your target market. You just need to type in the email addresses of the recipients and press send.
Lastly, email marketing sends the campaign fast. Your customers don’t need to wait for days or weeks to get the email. Once you have sent the message, they will receive it in a few minutes.
However, it’s hard to track email campaigns, but not anymore. There’s a new app that tracks every email you sent. This app that this article is referring to is the email tracking software.
Many people are now using this tool to monitor the campaign and its recipients. Despite its popularity, there are still misconceptions about this app. In this article, you will know what they are. But first, you need to know the purpose of email tracking and its services. You also need to know why it is crucial in the business.
Hence, we will not keep you waiting any longer. Let’s begin the discussion!
What Is Email Tracking?
Email tracking refers to a method that monitors the email sent to the designated person. A lot of the email response tracking software has a digital time record. This feature reveals when and who received or opened the email.
Email campaign tracking software is beneficial when the sender knows when the recipient received the email. It also tells you if one of the receivers click on the link and visits your website.
But due to its nature, it cannot be considered as an accurate tracking tool. It’s because technology keeps evolving. Hence, you need to make sure that you get the latest technology so you can get accurate results.
Services Offered by Email Tracking
Though the purpose of email marketing tracking software is to monitor email delivery, it still has numerous services to offer. Some of these services are as follows:
CRM Software: Customer relationship plays a vital role in the business. If you have a good relationship with your clients, they can turn into one of your loyal buyers. It is what this email tracker wants. It monitors and keeps a record of every conversation you’ve had with your clients. Moreover, it tracks if the receiver interacts with the campaign.
Mass-Mail Systems: Entrepreneurs use bulk email tracking software to send massive volumes of emails. This app is perfect for sending newsletters or marketing purposes. It also has a tracking feature. It tells the sender the rate of emails viewed. Moreover, it indicates the number of clicks the link received.
Browser Extensions: Some email tracking apps have browser extensions. It allows users to add this tool to their email. You just need to search for this app in your browser gallery.
Email and Mobile Apps: Smartphones are the go-to source of information nowadays. They just need to connect the phone to the Internet and start searching. For this reason, email tracking software developers created a mobile-friendly email tracker. That way, they can monitor their email campaigns wherever they are.
Why Is Email Tracking Important?
There are several reasons why email tracking is critical. For one, you can measure the performance of the campaign. If your emails produce negative results, you can think of a new strategy that will surely grab their attention. You can add pictures or make the content livelier. That way, subscribers will be intrigued by your campaign.
Another reason is you can compare the result of the latest strategy to your previous campaigns. Since the email delivery tracking software provides the results of each campaign, you’ll know which strategy is more effective. Hence, you can concentrate on the scheme that provides a better result.With this feature, you will get the outcome that you want.
Lastly, you can make a hard copy of your email tracking result. Undoubtedly, the cloud-based tracker is one of the top email tracking software applications. It allows you to monitor your campaign wherever you go and whatever device you’re using. However, there are places where you don’t have an Internet access.
With this tool, you don’t need to be connected to the Internet all the time. This app lets you print out the result of your campaign. That way, you can study the outcome and think of a new scheme while you’re traveling or at home.
Misconceptions About Email Tracking
Though email tracking is a widely used tool; many people are still unaware of its real purpose. Before you get top email marketing software, you need to know the misconceptions about this strategy. Below are some of the misunderstandings about email tracking.
Emails With Click-Through and Higher Open Rates Are More Efficient
Marketers use a method that implies dividing the list and sending different versions of the email to each division. This process is known as a split test. It compares the value of various subject lines, offers, approaches, etc.
During the campaign, marketers submit the version that has the highest open and click-through percentage. The reason is they believe that will give positive results to the campaign. However, those versions that get the highest rate don’t mean that they provide the best outcome. There are times when the lower rate has the most productive result.
So the question is, how will you know if the statistics are correct? Apart from measuring the click-through and open rates, you need to monitor the number of clicks that the link gets. You need to know how many subscribed to your newsletters, made an order, or downloaded the software.
To know these things; you need to get a website tracking. This software tracks the actions mentioned earlier. The result varies depending on the kind of site you have.
To monitor the transactions of your website; you need to insert a unique code on the web page. These codes will help you count the activities that your site receives.
All Recipients Viewed Your Emails
To track open rates; marketers use a simple one-pixel .gif image. This photo is hosted on a server and embedded into the HTML. With this figure, you can measure the number of views that you get.
Any relevant action in the picture is regarded as open. However, the result may not be correct if:
- The receiver prefers getting plain text messages.
- The target views the HTML to a non-HTML account.
- The receiver doesn’t load the pictures on the email.
- The receiver opens the message offline after downloading it.
The above actions will not appear on the stats, making the metric less accurate.
Open rate refers to the percentage of exact email opens from the total number of email delivery. People can view the email several times. Thus, some companies measure view rates based on the number of opens made. Still, there are firms, which only count unique opens.
Others consider email reads as email views. The problem with this recognition is, it may affect the result.
To get the correct open rates; you must know how you want to measure the open rates of your emails. From there, you can continually work on your campaign and improve it.
Emails Are More Responsive Than Postal Mails
In direct mail, the response rate is the number of people who called the service, went to the store, etc.
In email marketing, the conversion ratio is the response rate. Conversion rates are the actions taken as a percentage of clicks. Normally, the acknowledgment rate of an email campaign is between.25% and.50%. You may think that it’s small, but it’s truly a good response.
Hence, the result is not as high as you think. Direct mail marketing still has a better response rate. However, emails are much cheaper than postal letters. Thus, it gives higher ROIs compared to the traditional mail sending.
These are the misconceptions about email tracking. If you keep these things in mind, you can create a useful email campaign.
You can find numerous email tracking packages on the market. They all claim that they provide the best email tracking solution. These words cause confusion to every consumer. Since they all insist that they are the best; buyers are having a hard time in choosing the right software.
To ensure you get the right solution; you should read some email tracking software reviews. These surveys will tell you the pros and cons of using a particular tool.
However, not all email tracking software reviews are reliable. Some articles are for marketing purposes. They don’t include the setbacks of the product to entice users to get the app.
Still, there are sites dedicated to providing real email management software reviews. If you’re looking for such reviews, then CrowdReviews is the best choice. It not only lists the best email tracking and management software on the market. It also provides fair reviews. With this website, you can choose an app that fits your needs.
John Tovar
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