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Published October 25th, 2016 by

10 Must-Have Features for Your Business Mobile App

Mobile apps have emerged as a new frontier for businesses to interact with their customers. They are easy, intuitive and fast to convert one’s interest into action. Tasks are carried out quickly and there is no room for waiting.

Apps formulate a WIN-WIN situation for both the parties, service provider as well as for the customer. They serve as an engagement and communication tool in addition to basic features, granting users the power to avail services at the cost of a finger tap. Plus, it also leverages them the control of when, where and how they want to interact with their favorite brands.

Mobile app development has also transformed the way businesses used to market their products and services giving rise to mobile marketing. With a steep rise in smartphone owners and a sight to flourishing future, mobile marketing has gained momentum lately asking businesses to invest in the same.

Instead of just launching a mobile-friendly version of their website, business owners have pushed the bars to build a mobile app for their business, which indeed is a thoughtful and productive move.

However, stats show that not many business apps are able to leave an impact on the minds of their customers, resulting in a quick uninstall. They probably fail to prove their worth or don’t meet their customer’s expectations.

There isn’t any conventional method or orthodox ideology of how to succeed in this digital era. But one thing that outclasses every notion in mobile application development field is innovation. Be creative, keep innovating things, keep your customer base engaged and informed, produce products that satisfy their needs, and success would eventually come.

Here, we have compiled a list of top 10 features that you must include in your app if you want to leave a perpetual mark in the society. Hope the list inspires you and provides you with a vision for your next mobile app development project.

1. Simplicity is the winner

You probably like to launch your app as a one-stop destination, but wait, don’t forget the purpose of a mobile application. Why users download an app on their phone?

Because they want to do tasks quickly with minimal effort. They want to save time. They admire productivity. He wants a quick access to your resources or services. That’s the whole agenda why a user would ever download an app.

But loading your app with every small and fatuous feature would certainly hinder their expectations.

Try and keep things as easy as possible. Brainstorm ideas, invite suggestions and finalize a list of the most important and vital features of the app. Focus on building a robust, productive and flawless product rather than offering users useless features, which probably they won’t use while they are online.

Users want to do things that interest them. Beating around the bush will not do any good.

2. Should be easy to use

Consider usability as one of the prime factors while designing your next business mobile application.

The easier to use the more attraction it’ll get. As a user, I like apps which are easy to use, understand and navigate within. I tend to sign off quickly from the apps that have complex navigations or an arduous flow. It is important to learn from the market leaders and follow the standard hierarchy for an app. Experimenting with the standard procedures could result in the unconventional working of an app, which users might find unpleasant forcing them to uninstall your app from their devices.

3. My app My way

Everyone works on this agenda and like things their own way. Same is the case with an app.
If I download an app on my phone, I’d like to adjust it according to my taste. Everyone has their own priorities, preferences, tastes and methods to work. It would add more value to your product if you allow your users to tweak it accordingly. Not the functionality, of course, but what can be altered is the style, theme, font, color and other possible tools of the app.

Enrich the app with bright and positive color palettes, which users can impose on current theme according to their taste. Ensure there is a limitation to the customization panel as more the control you offer to the end users more is the possibility of them to play with it.

Doesn’t matter to which extent you have offered the personalization scheme; what matters is their belief that they possess a certain degree of control on the app, which adds value. Trust me!

4. Feedback is indispensable

User feedback is extremely important to you as an app owner. It brings a lot of valuable attributes to the table. It helps you to gain insights about app’s performance, speed, functions, navigation and more. It includes useful thoughts and suggestions helping you to improve and eventually grow.

Nobody likes ‘Rate us’ pop-up to hover every time they open the app, instead focus on gathering feedback from users (only those who haven’t submitted the same), which could throw light on aspects you never thought of improving.

5. Social media or one-touch login

User experience sits right at the top. No one likes to enter credentials every time they hit the app icon on their smart devices. Smart devices need smart ways to log in. Ensure you have this aspect covered while building your next business mobile app.

Social media networks like Facebook, Twitter, Pinterest, LinkedIn allow you to incorporate single sign-in to your apps. It keeps things simple, connected and on-the-go. Give users an option to remain signed in unless they themselves opt for a logout.

Don’t ask for credentials every time they visit the app instead issue a four-digit pin for easy and fast access.

6. Include social sharing buttons

People like to share what they ate, what they have done in the last week or what their interests are. Facebook, Instagram, Snapchat have already proved this theory.

Include social media plugins in your app allowing your end users to share content within their circles on social media channels. Content can be in the form of images, video, link or an interesting read depending upon your app’s genre and domain. This can prove helpful in building your brand and expanding the reach as the recorded numbers for monthly active users of these websites are breathtaking.

7. Relate but don’t replicate

Don’t replicate your website. Apps are not a smaller version of your fully-loaded website. Instead, they are a medium for better engagement, communication and interaction along with its fundamental purpose. Focus on delivering an impeccable user experience, which your mobile website cannot.

Also, push relevant information that’s unique, productive and quickly accessible. Passing the same website content to your app user won’t help the cause rather reduces your brand’s value. Work out a content plan, discuss the pluses and negatives of the same and deploy a foolproof strategy.

8. Don’t get too personal

If your product demands filling up lengthy forms or registrations prior login, then remember this thumb rule ’Don’t ask for more’. You might be tempted to gather more and more personal details including name, email id, phone number, address etc. But wait, with an app it’s not a wise move to build your database.

Limit your registration form to a max of three fields and avoid unnecessary clicks or taps. Lengthy forms will force users to shut down your app at once. Keep the form short and sweet. Remember, the first impression is the last impression. You have a small screen to keep them hooked and if you don’t get it right the first time, it’s a game over.

9. Keep them ON even when mobile data is not

App owners tend to skip out the trick that people want apps to be available all the time even when they are having trouble with a slow wireless connection. There can be a case when the signal isn’t up to the mark and users face unavoidable stress in connecting to your services. It can be frustrating for the users to experience the same.

Make sure you work out the app’s content, functionalities and interactivity that aren’t dependent on wireless network signals. This will add value to your product and keep your customers hooked.

10. Integrate analytics

Analysis is the key to success. Every successful entrepreneur or business owner would agree to this assertion. Analytics is one of the prime factors required to touch invincible heights. Unless you analyze the past efforts how would you devise a plan for future and deploy it? You can’t.

You need to analyze what went good, what needs rectification/improvement in order to plan the future.

As mobile app developers integrate analytics into the app, it can help the business owner in taking crucial decisions during the course of his journey to success.

Apart from these vital features, I would like to add a couple more including app’s loading time and timely release of updates.

Ensure you release frequent updates to keep your app run in a flawless fashion. Don’t linger on in keeping updates to you and release later as a bulky file, which might take more time and data to download and install. Also, make sure your app loads quickly because users don’t like waiting for too long.

Manish Jain
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Manish Jain

Managing Director at Konstant Infosolutions
Manish Jain is the co-founder and Managing Director of Konstant Infosolutions - Top Mobile App Development Company. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
Manish Jain
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