Mobile marketing is one of the most important marketing trends to watch for in 2016. Although its importance has been discussed for years, it is definitely going to define 2016. Mobile use is on the rise and every business owner must consider it when creating a mobile marketing strategy if they want to stay ahead of the competition and dominate the market. Mobile marketing is no longer merely an option – it is a necessity.
You may think that having a website optimized for mobile devices is enough, but that is simply not the case anymore. Businesses that are trying to grow are investing more and more in mobile marketing, so the competition is becoming tougher than ever. If you want to stay in the game, you need to do the same, especially when mobile app purchases are up by an incredible 346%. This gives you a real insight into the extent to which mobile use has grown, and it will only continue to do so for the years to come.
Over 5 billion people in the world own a mobile phone and, most importantly, they never leave their home without it. According to one study, 91% of adults who own a mobile phone keep them within arm’s reach 100% of the time. That is exactly why mobile marketing has grown immensely in popularity. You are now able to reach all those billions of people and expand your business in ways you never thought possible. It is the best form of communication with customers and the perfect way of capturing their attention.
Mobile marketing provides you with immediate access to your customers at all times, so you need to create a strategy that will ensure you attract as many people as possible to showcase your brand and spread the word about your business. Read on to learn what to do to maximize the potential of your mobile marketing strategy in 2016. You should also know that there are a number of mobile marketing companies that can help you reach out to mobile users in some very effective ways.
Think Mobile First
Although Google announced that mobile use finally exceeded desktop use last year, that doesn’t mean that you should not consider other web platforms anymore. What that actually means is that you need to have a responsive website that is mobile-friendly, so that you can not only reach more customers, but also rank better on Google. The number of websites that are still not mobile-friendly is great (43%, actually) and Google started ranking those websites lower in search engines, making them have a significantly lower number of views. If you don’t want that to happen to your website, you must always think mobile first.
You must create a well-designed and responsive website to ensure you don’t lose mobile buyers. Very important parts of your marketing strategy should also be click-to-purchase buttons and quick menus, as well as real-time shopping carts. Mobile access is extremely important to people who want to be able to make a purchase wherever they are, so you need to put optimizing your website for mobile devices on top of your marketing campaign.
Don’t Forget about the Tablet Users
Nearly half of all Internet users own a tablet, so you should take that fact into consideration as well when you are creating your marketing strategy. Tablets have become devices that have the highest add-to-cart rate on e-commerce websites today, so you must think about tablet users who are looking to purchase a product online. E-commerce websites have improved their business immensely because of consumers who preferably use tablets for online purchases. Tablets have become significant resources for marketers worldwide.
It is extremely important to follow the latest trends on the market and always keep up with new technologies. It will benefit your business and help you reach success. Make sure you expand your horizons and always stay in touch with improvements and innovations in the business environment.
Keep Up with Mobile Email
Email marketing is a very important part of every successful marketing strategy, so when thinking about your mobile marketing strategy, you need to think about mobile email as well. There was a 500% increase of the number of open email accounts in 2011. 53% of emails are being opened on mobile devices today.
That is quite a large increase and a considerable growth in the popularity of mobile use over this short period of time. Having said that, you should make sure you devote a considerable amount of time to improving your e-mail marketing strategy and optimizing it for mobile phones, so that you can be able to reach as many customers as possible.
Emails remain some of the best outreach resources for every business in the world. They are ideal for conveying the message you want, because you can use an unlimited number of characters. However, that doesn’t mean that you should put too much information in your emails, as that will certainly result in your customers losing focus. You need to be concise and write compelling content to make your customers interested in what you have to offer.
Subject lines are what attracts people and makes them want to open emails in the first place. Therefore, you need to make your subject lines enticing and catchy, as 33% of email recipients open their emails because of attractive subject lines. The best open rate goes to subject lines that have 30 characters or less, so make sure you put only the most important information first.
Personalize Your Messages
Personalized marketing refers to targeting messages to your customers according to the data you have collected about them. It refers to segmenting your target audience based on their interests, so that your messages are more relevant to them, offering them a solution to their specific problems. This has proven to be quite effective, as it offers your customers a more enhanced experience, which allows you to accurately meet their needs and leave them more satisfied.
If you include personalization in your e-mails, you will greatly increase your sales. Personalization provides you with higher CTRs, not to mention an increased ROI. Therefore, personalized marketing really does pay off and you must consider it if you want to provide your customers with a great experience. This can also result in your customers trusting you more, so not only does it increase your sales, but it also boosts loyalty.
Invest in Mobile App Marketing
With an extremely high number of mobile apps, it really goes without saying that you should start investing in mobile app marketing. Over 80% of Internet users own a smartphone and they spend around 89% of their time using some mobile apps.
Another interesting fact to know is that 25% of Internet users surf the Internet on their mobile phones exclusively. It is projected that mobile app stores worldwide are going to increase their revenue to $76.5 billion in 2017, so investing in a mobile app for your business can be one of the best things you can do to attract quite a large number of customers.
Just as much as you should focus on the mobile web, you should also focus on mobile apps, since a considerable number of people are using them. They are some of the best ways to reach your customers and provide them with a great mobile experience, all the while promoting your brand to them. You can also contact some of the best mobile app marketing companies that can help you get your apps to more devices.
Start Using Mobile Coupons
If you start using mobile coupons, instead of traditional ones, you will most certainly drive more sales. Almost 83% of all digital coupon users in 2016 are predicted to be mobile coupon users, so you should really start taking them into consideration when planning your mobile marketing strategy. Mobile coupons are much easier to use and your customers cannot lose them, since they store them on their mobile phones. They can use them anytime they want and that accessibility is exactly what makes mobile coupons as effective as they are.
Almost 40% of online shoppers who receive mobile coupons for all kinds of promotions or recommendations while shopping in-store eventually spend more than they anticipated. This undoubtedly means that you can increase your sales to a great extent if you opt for mobile coupons. They truly represent some of the most effective marketing tools for expanding your business.
Conduct Text Message Surveys
Text message surveys are, again, some of the most effective ways of really listening to your customers and learning about their needs and desires. Listening to your customers is very important, since you can find out what they want, so that you can know what and how to improve. Text message surveys have a high response rate, they enable you to track all of your customers’ responses and they are very easy to use.
This kind of in-depth feedback is not only effective, but it is also very important for every successful business. You can get proper feedback that you can use to improve the products or services you offer and manage to satisfy your each and every customer’s needs.
Use SMS for Customer Service
Having a good customer service enables you to build trust and strong relationships with your customers. An effective customer service can boost your reputation, thus helping you raise awareness about your business. Additionally, that helps you attract more customers and generate more sales. The majority of people agree that phoning a business is not very productive, mainly because they don’t like being put on hold. More than 60% of people state that they prefer text messages over voice calls when it comes to requesting help from customer service providers.
Therefore, consider using SMS messaging for your customer service needs, as it is much more effective and your customers will be extremely satisfied. You can easily offer help and answer any of the questions they may have via text message, enabling your customers to feel much more comfortable.
Adopt an Omni-Channel Approach to Marketing
“Omni-channel” is definitely the buzzword of 2016. Since it is extremely important that you approach your customers on the channels they prefer to use in order to reach them, adopting an omni-channel approach to marketing is something that you absolutely need to do as soon as possible. This refers to providing your customers with a seamless experience, no matter what device or channel they are using.
The importance of creating personalized engagement and a one-on-one experience with your customers lies within this approach. Your customers are using multiple devices, as well as multiple channels, to interact with your brand, and that is why it is crucial that you reach and engage them wherever they are. Omni-channel marketing is a great way of accomplishing that, especially when the popularity of various social media networks your customers use is growing every minute and you can reach literally billions of people on social media. Apart from social media, your customers expect seamless sales opportunities on different web platforms or offered to them via e-mail and SMS.
People are engaging in all of those channels on their mobile phones and that is the main reason behind the great importance of adopting omni-channel marketing. It allows you to reach quite a large number of customers, regardless of what channels and devices they are using.
Implement Proper Keywords into Your Mobile Marketing Strategy
All of these previously discussed topics wouldn’t be that effective without the implementation of proper keywords relevant to your business. They are the foundation of your content and an extremely important part of communicating with your customers. Implementing keywords into your mobile marketing is not a one-size-fits-all kind of strategy, so you need to do your research and find the right keywords for showcasing your brand and engaging your customers.
When thinking about proper keyword use, you need to make sure your local area is included, since mobile users usually search locally for the products and services they need. Construct them in the most effective way possible, to ensure that they engage the right audience.
Mobile marketing comes down to engaging your customers with a personalized experience directed to them via social media, a responsive website, e-mail, SMS or mobile apps. These tips we have provided you with will help you maximize your mobile marketing and get it on the right track in 2016. This year will definitely be the year of the mobile, so follow these tips to ensure your mobile marketing strategy becomes flawless.
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