If your business is not on the first page of Google search results, it doesn’t exist at all! And to grab that most-wanted rank on the first page of SERPs, it is essential that you have effective SEO strategies in place.
Effective SEO strategies will give your E-Commerce website that much needed boost which your website would have never dreamt of.
Have the mantra of ‘Keep it simple, Keep it SEO friendly’ alive and enjoy the top ranks in search engines. We tell you how!
- Reach your customer faster – Cut short the loading time
Don’t make the customers wait on your doorstep. Be customer friendly by reduce your website’s loading time. Let your site be clutter less and free from all unnecessary CSS files, HTTP request and burdensome plugins.
A slow loading speed can greatly hurt your rankings on Google. Your site speed is an essential requirement for attracting traffic as nobody likes to wait. Site’s loading speed is no more just about attracting traffic, but with the recent update of the much hyped ‘MobileGeddon’, even Google algorithms won’t let you go without hurting your rankings! It is thus essential for webmasters to take control of their websites and strive to bring the much-needed speed to your website!
Have a dynamically upgraded website with an equally competent website hosting. Pay it up and host your website on a reliable Cloud Server to make sure that your website is lightning fast.
- Be mobile friendly
Who doesn’t have a Smartphone in today’s tech savvy world? So, not having a mobile friendly or mobile supported website is not a very wise decision for your E-Commerce business.
Create a user-friendly interface with several clickable information. This will not only attract people to use your mobile app but also make your rankings sore. As mobile apps are quick to load and a piece of cake to use, your approachability increases in a huge manner through a mobile platform. And the same is suggested by various reports too! A recent report by ExactTarget revealed that 37% of the customers are more likely to buy on a mobile optimized website! And as many as 27% would switch to another website if your website is not mobile-friendly!
Get hold of a highly crisp and responsive mobile website before it is too late. But be informed, just having a mobile website won’t work wonders until and unless you have the mobile site speed properly optimized. A few mobile site speed tips to implement include optimization of images and disabling of scripts that take too much time to load on mobile and avoiding flash.
- Have keyword optimized titles and tags
Make your website keyword rich. Keyword analysis is one of the most crucial SEO aspects of your website. Proper usage of keywords, is the only way you can introduce your website to the world.
Always prefer to use unique keyword-rich Meta Titles and Meta Descriptions, as they are going to have their say in deciding the search engine rankings.
Adequate indexing of the site is also imminent for higher rankings. It is all the more important to make sure you are using the right keywords that people are searching for on your website. Relevant keywords will attract a much higher percentage of traffic than unresolved articles without any keyword highlights.
- Enhanced site framework
Like it is said, it is the foundation of the building that determines the strength it has. Similarly, it is your website Framework that would determine its ranking and clicks.
It is extremely of necessary to have a planned and completely thought over Site Framework. It is through the clarity of your site framework design that, you will be able to increase the traffic.
Make your structure user-friendly such that the user is not lost in its complexities. Use a “flat platform” which basically means that the user has to click least number of times to get the desired results.
Intricate planning is highly necessary for E-Commerce websites as your platform will continue growing and adding on information. Make sure that your website is not cluttered and busted with unorganized content.
If you’re stuck and confused with the structure, get in touch with an SEO expert or you can also follow up Moz.com for a quick read. It will provide you with more than enough information to sail through.
- Utilize schema to optimize your SEO
Schema Mark-Up is another highly intuitive and an indispensable part of a proper SEO ranking. Schema is basically a kind of a code which is sent to search engines to tell them the actual meaning of the content.
Schema markup helps your website to communicate with a search engine. Whenever a user makes a search on Google, the bots crawl through the schema of various websites. If your website has its schema properly defined, chances are high that your site would be displayed in SERPs.
The tiny snippets of content that are being flooded into the search engines, Schema helps to categorize and separate them to provide you with the required and optimized search results.
It is through the innumerable markup types, your content gets selected in the search results and hence all the articles and content with optimized SERP gets much higher clicks and traffic in comparison to the ones which are without it.
- Upgrade your internal site search analysis in SEO
It is of extreme importance to understand what does your traffic and your customers want. This can be fully understood by studying the trends shown through your internal site analytics.
This search will give you an overall review of all the keywords and phrases your visitors are rooting for in your website.
It is also of great importance to use Google Analytics from time to time, to keep a check on the updated list of popular search keywords so that those can also be incorporated into your E-Commerce website.
A principal requirement is to understand ‘the drift’ your site’s bounce rate has. Bounce rate would help you to study what your customers are looking for on your website and what all you’re not able to cater. Unique and relevant keyword usage as per your internal site analytics is the fastest way to incur huge traffic for your website.
Understand the nitty-gritty of your website analytics, which will help you strategize your SEO development accordingly.
- Implement the practice of using Breadcrumbs
As the name suggests, breadcrumbs are those tiny pieces of the threads that help you track down your requirement both back and forth on a website. If you are a newbie to an E-Commerce website, you should definitely check out your ace competitors’ websites. All big brand E-Commerce websites have the breadcrumb navigation process in place.
It is one of the easiest and the quickest way to keep a hold on your customer. As breadcrumbs helps you track your entire journey on your
website.
Breadcrumbs make navigation exceedingly accessible to the visitors helping them to wander around and search on your website, as he or she can also in a jiffy come back to where they started off.
- Video marketing is the next big thing
For optimizing your E-Commerce website, an obvious straight cut strategy is to upload tiny snap videos to promote your products.
Videos are one of the crispest and a jazzy way to attract your customers, as they can see the product live and not as a picture. Videos make your product sell much easier in comparison to mere images.
It is the real world feel that can only be achieved through video marketing. Visual content along with keyword optimized SERP content are the impeccable solution to your increased SEO ranking on any search engine. Avoid the problem of unfit returns with the visual appearance of the product shown on the videos.
- Local SEO prominence
Creating a highly innovative and intuitive ‘Local SEO’ is an ever changing market. The earlier forms of websites more often used to focus on the national market for the development of the E-Commerce business.
In the today’s dynamic E-Commerce industry, Local SEO has received a high ranking. It is because of the consistent growing requirements of regional markets over national markets which can be answered better with the local SEO.
Targeting your local markets will create a much wider and quicker platform for new e-commerce websites to progress and become popular. It is the relevance of the market audience that is the highlighting point of advantage in giving prominence to the Local SEO.
- Develop an XML or HTML Sitemap
Last but definitely not the least, is to keep your E-Commerce website upgraded and always productive. In order to do that, it is significant to revisit your old versions of products and revamping your website as per the modern necessities. Keep adding newer updates and easy to use interfaces for larger acceptability in the online market.
For a bigger E-Commerce website, upgrading activities can be high time consuming and can slag the growth of the website. As there can be literally 1000s of items that require attention.
It is because of this issue, its highly for you to develop XML or HTML sitemaps through which you can automatically update or change as and when you need it, thus, saving you enormous hours and efforts in manually doing the task.
In a nutshell:
In conclusion, here is just a quick reminder for all the webmasters and E-Commerce website owners to follow these 10 effective SEO strategies in order to not only gain an increase in traffic but to also make it on the top of the search results. To begin with, optimize your website’s speed, ensure that it your website is mobile friendly and has a proper sitemap. Making use of breadcrumbs and an easy to use interface is highly recommended too.
What are your views on this? Did we miss any essential point? Do shout out in comments!
Joy Mali
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